One of the biggest advantages of modern digital marketing strategies is that anyone can do them. You just need to spend some time and effort into learning about the different strategies and mastering all the tricks. With enough commitment and dedication, you can learn how to handle your own digital marketing and create good marketing campaigns for your business. This is especially beneficial to small business owners who want to save money on marketing and still desire good results. RankTrack can help by providing the tools you need to carry out marketing successfully.

How does RankTrack help?

You can’t carry out successful digital marketing campaigns without the right tools. These tools are easily available online and user-friendly as well. They’ll help you keep track of all your campaigns and ensure you get good returns on your investment. RankTrack software can help you with all aspects of your marketing campaigns. Here’s how this software platform can help you with your DIY marketing endeavours:

  • Keeping an eye on the ranking – Your ranking on search engine results pages has a direct impact on your traffic. If you rank high, you receive more organic traffic and if you rank low, you have lesser visibility and lower traffic. This software will help you keep track of your ranks so you know if your campaigns are successful and are immediately aware if your ranking starts to slip.
  • Backlinks – Your backlinks help you establish your reputation and authority in the industry. They also help you with the rankings because Google considers it a ranking factor. Websites with good quality intact backlinks tend to rank higher and those with poor and broken backlinks tend to rank lower. This software helps you track the condition of all backlinks on your website to ensure there are no low-quality or broken links.
  • SEO audit – SEO requires regular audit, monitoring, and upgrades in order to stay ahead of the competition and deliver the right results. This software scans your entire website and checks everything from website structure to problems like 404 errors and helps you eliminate them entirely. A thorough SEO audit will help you avoid problems with ranking and help increase overall website performance.
  • Social media – Social media is an important aspect of modern marketing strategy. Business owners can contact and communicate with their niche audience directly and create paid ad campaigns on different platforms as well. These paid campaigns target specific audiences that are more likely to convert or become interested in your services. You can use this software to monitor the paid campaigns, the conversions, and your interactions with your prospective customers online.
  • PPC – Paid ads aren’t just available on social media as you can post them on search engines and Google affiliated websites as well. This software allows you to monitor the efficiency and ROI of these PPC campaigns and ensure they’re successful.

These are just some of the many ways in which RankTrack can help you with your DIY marketing campaigns so you should investment in this platform today.